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quarter 2010 earnings will be released today, but do not hold expectations of the industry already. As early as a month ago, Nokia issued a warning notice, the company advised consumers not to second-quarter forecast for the year or even high. Apple iPhone fashion ugg boots and Google A ndroid the joint attack, the once high-flying high-end Nokia smart phone market share continues to decline; in Samsung, LG fashion, fashionable machine sea offensive, Nokia market share, losing ground, even European headquarters are facing the embarrassment of the throne was not guaranteed.

concomitant with the market, Nokia’s share price fell last month, also the lowest in 12 years, the cumulative fashion ugg stock price decline this year, more than 20%. Market and the iPhone to market in 2007 compared to up to 770 U.S. dollars is shrinking. No wonder the market has begun the countdown Nokia CEO Olli-Pekka Kallasvuo.

What makes Nokia, the user still has the world’s largest mobile phone giant, step by step by consumers abandoned, lost the throne then? Nanfang Daily Press launched an investigation.

high-end market weakness in the end no shortage of new weapon

back in the second quarter earnings release in early warning signals, the Nokia announcement, said the second quarter of this year there are several factors that led to its business damage than expected, fierce market competition, especially high-end market competition, it is the market leading Nokia had to focus to low-profit market. In short, the competition in the high-end market weakness, resulting in sales of Nokia products that can only be present mainly concentrated in low-end product line. Although this makes the market to maintain the world’s oldest, but profitability has dropped significantly.

this is the case, in the Chinese market, Nokia have released the second quarter this year, the C Series, X series, several new machines, but the average price is generally low, in which X Series Main start selling music market price yuan in 2500-3000, C series is main entry-level business market, the starting price in dollars between 2000-2500. As for the high-end mobile phone market, in addition to cheap ugg bailey button boots release N 97M ini Gold Edition is not much outside of action, called after the successful release of the N 8 not listed. Nokia plans in accordance with the original, based on Sym bian3 system N 8 new market in the second quarter of this year, but has listed the foreseeable future.

In addition to high-end market can not fight iPhone4 and A ndroid smart phones, the low-end products in order to machine the sea known as the Nokia tactical performance is particularly low-key this year. It’s rough statistics, the second quarter of this year, Nokia’s new listing of no more than 10 new models,mbt sale, while the balance of at least 20 last year, down more than half of the year. This is less than 10 models of aircraft while also covering WC D MA, TD-SC D MA and CD MA 1X variety of formats, which means that Nokia’s main force in their WC D MA Market is actually less than 7 quite some \Moreover, Nokia’s new X series machine is nothing but the memory capacity, built-in software patching, such as a full keyboard for C 5 the same hardware configuration and E 63, C 6 is more like a 5800 version of the full keyboard slide . Compared to A ndroid systems and hardware, iPhone, escalating software frequently updated, no doubt in the history of Nokia’s innovation efforts to the minimum.